Virtuoso Luxe Report: river cruise
River cruising is the hottest trend of the year

Do you know where the hottest honeymoon spots are? The most interesting emerging destinations? The most popular family getaway locales?

Virtuoso travel advisors know. And they’re sharing their insights with you in the latest Virtuoso Luxe Report.

Every year Virtuoso asks its advisors where they’re sending their in-the-know clients – and what types of travel are most popular. Their insights are compiled in the Virtuoso Luxe Report. It predicts which destinations will be most in demand for the coming year.

In 2015, a new top trend has emerged: river cruising. It was the first time in five years that multigenerational travel fell from the top slot.

Virtuoso Luxe Report: couple in Venice
Italy was the top destination for international travel, families and honeymooners

But where will upscale travelers venture this year? The hottest destinations for the year ahead as predicted by the Virtuoso Luxe Report are:


Always a favorite, Italy topped three categories in this year’s Luxe Report: international travel, family travel and honeymoons.

New York

For the second year in a row, the Big Apple takes the number-one spot for most popular U.S. destination. It bested destinations such as Maui and Napa/Sonoma.

Virtuoso Luxe Report: Croatia
Croatia toppled Cuba this year to become the most popular emerging destination


Upscale travelers are discovering the compelling history and scenery in this country. So Virtuoso travel advisors named it their top emerging destination. Last year’s top pick, Cuba, came in third after Myanmar/Burma.

The Mediterranean

Cruise aficionados will never tire of the ports along the Mediterranean. It was named most popular cruise itinerary for the second year in a row. The second-place finisher confirms Europe’s desirability for cruise itineraries: European river cruises.

Virtuoso Luxe Report: Costa Rica
Ziplining is one activity helping propel Costa Rica to the top spot in the adventure travel category

Costa Rica

Adventurous travelers can’t get enough of the Central American country’s recreational opportunities, with its mountains, water and forest. It’s the Virtuoso Luxe Report’s top adventure travel destination this year. It finished ahead of last year’s first-place destination, South Africa. That fell to number two this year.

Photo Gallery: 2015 Virtuoso Luxe Report Results

Virtuoso Luxe Report: photo gallery

To view a photo gallery of the top destinations and trends in the 2015 Virtuoso Luxe Report, click here.

What do you think? Did the Virtuoso Luxe Report identify the year’s hottest destinations?


  1. I am the Owner and COO of Viajes Legrand S A de C V in Monterrey ,México ; we are a Virtuoso Travel Agency ; all your readings are Excellent and Highly Valuable ; we are proud to be a Virtuoso Member !!! Best Regards !!

  2. Love this brief report – and it just underlines what is happening in our Virtuoso agency – our guests are heading in droves to Croatia + Greece on the Sea Cloud with Lindblad; to the Med on Celebrity’s newly redone Constellation or on always-a-favorite Regent; to Italy and Europe on the Venice Simplon-Orient-Express — especially Paris to Istanbul or Istanbul to Venice luxury rail journeys. — Eleanor Hardy, President, The Society of International Railway Travelers

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