Virtuoso Best of the Best Helps You Experience the Exceptional

BoB_2014_Final_Cover_75The 2014 edition of the definitive guide to the world’s finest luxury hotels and destinations is out.  Virtuoso Best of the Best shows what you’ll experience at more than 980 Virtuoso hotels and resorts.


Each property listing provides an overview and an insider tip – either from a Virtuoso travel advisor who has experienced the property or from someone at the property itself. These tips offer valuable insight to enhance your stay, including recommendations you may not find anywhere else.


Each Best of the Best listing also reveals what you’ll get as a complimentary amenity for booking with a Virtuoso travel advisor, such as a resort credit or a meal. All Virtuoso hotels and resorts offer these value-added amenities, as well as preferred rates and availability, room upgrades when available and breakfast for two daily.


New this year: discover Exceptional Experiences to enhance your stay. Best of the Best features 32 pages of excursions that your Virtuoso travel advisor can arrange and customize. Here’s a sneak peek at a few:


Worlds ApartWorlds Apart

  • In Paris, the owner of one of the world’s most exquisite collections of artists’ jewelry opens her apartment to show you exceptional pieces by Picasso and other acclaimed talents.
  • In New Zealand, head to the source of the country’s finest wines and produce, starting with a private tour and tasting in Marlborough Wine Country.

Brazilian Bounty



Brazilian Bounty

  • Join one of the city’s famous samba schools, singing and dancing in costume to the rhythms of the world’s biggest Carnival celebration.
  • Explore the area around Caraíva, a traditional fishing village, aboard a fisherman’s boat, then sample deep-fried pastries before trying stand-up paddle boarding.


Greek Odysseys




Greek Odysseys

  • Join Greek families as they pick the vines and celebrate the annual harvest with traditional music, food and last year’s vintages – you can even stomp grapes with your bare feet.
  • Hop aboard a helicopter and visit the monasteries of Meteora, with a stop at the archeological site of Delphi to explore the Temple of Apollo.


If you’re ready for an Exceptional Experience or a stay at any of Virtuoso’s hotels and resorts listed in Best of the Best, a Virtuoso travel advisor can customize your next trip.  Visit and search using the Meet Your Advisor function.




Travel Aspirations Go Global

Virtuoso Life Magazine reveals the results of the annual Travel Dreams Survey

In 2010, travel aspirations have gone global, according to the results from the fourth annual Travel Dreams Sweepstakes Survey, presented by Virtuoso. Nearly 11,000 readers of VIRTUOSO LIFE, the network’s award-winning magazine, weighed in on the survey to reveal the exotic lands, life-changing experiences and thrilling adventures that upscale travelers are currently seeking.

When asked what they consider the trip of a lifetime, readers were clear that setting sail for a world cruise would be a paramount experience. Calling on all seven continents and visiting the new wonders of the world followed close behind as trips of a lifetime, indicating the desire of travelers to visit the globe. The Galápagos Islands also had a strong presence in this year’s results: This island destination was named the most alluring island escape; the second best outdoor adventure; and the third best destination for families.

“This year’s survey results reflect a shift in consumers’ motivation to travel,” said Elaine Srnka, editorial director for VIRTUOSO LIFE. “Travelers want to see the world. They are no longer content with staying in one place. Whether it’s visiting the far corners of the earth on a world cruise, hiking through remote Machu Picchu or tasting local cuisines through cooking schools, travelers want unforgettable, once-in-a-lifetime experiences.”

The top 10 dream destinations also reflected readers’ longing to visit far-off lands, with Australia, Italy, New Zealand, South Africa and Greece nabbing the first five spots. Paris held onto its reign as the most romantic city to spend time with a loved one, as well as the best gourmet city. Rome remains the city with the most beautiful architecture, and Tuscany continues to be the wine region travelers want to toast the most. Again this year, readers felt going on a safari to Africa would merit the best outdoor adventure.

The Travel Dreams results largely supported Virtuoso’s 2010 Luxe Report, insight gleaned from the network’s elite travel advisors, which revealed that travelers in 2010 are booking longer vacations to more distant destinations. Of the travel professionals that participated in the Luxe Report survey, 71 percent reported that clients are seeking international travel for 10 days or more.

This year, readers had extra enticement to share their opinions: an opportunity to win their own dream trip!  Three lucky winners got to choose one of these trips: a ten-day exploration of the Galápagos Islands aboard Lindblad Expedi­tions’ National Geographic Endeavour; a 12-day cruise aboard the Seabourn Pride from Bangkok to Shanghai; or a trip to South Af­rica on Virgin Atlantic Airways to spend five nights at the One&Only Cape Town.

VIRTUOSO LIFE’s Travel Dreams survey was designed to gather consumer travel trends and offer inspiration for future journeys. The 12-question survey explored readers’ opinions about everything from their dream destinations and the best cities for dining to the best destinations for romance and families.  Top-line results can be found below, and the results are featured in the July/August issue of VIRTUOSO LIFE.

The survey results were tallied from responses from almost 11,000 VIRTUOSO LIFE readers who participated in the Travel Dreams Sweepstakes. Virtuoso promoted the sweepstakes via email and within the magazine.

To view a digital edition of the VIRTUOSO LIFE July/August “Readers’ Choice Travel Dreams” issue, click here.