Posts Tagged travel advisor
The Virtuoso travel network received nationwide exposure today when CEO Matthew Upchurch appeared on NBC’s TODAY show, which averages more than 7 million viewers.
Matthew was interviewed by the TODAY show’s Ann Curry for a segment titled “When to Use a Travel Agent.” If you missed Matthew discussing the value of travel advisors, or want to see his interview again, you can watch the segment on NBC’s website:
Find out more about Virtuoso here.
NBC is warning travelers that what they get when they book online may not be what they expected. An investigation that aired last month on the TODAY Show found that some hotels, resorts and restaurants mislead travelers with online photos, descriptions and reviews. Properties around the world are writing fake customer reviews and posting misleading photos on travel websites with the goal of enticing customers to spend thousands on “dream” vacations.
The NBC story featured travelers who booked their own trips online and were shocked to see what they purchased when they arrived at their destination. To watch the story, please click here.
While NBC doesn’t specifically call out the expertise of travel advisors, their story does make a solid case for booking your travel through a professional advisor. The message is clear: to avoid a travel disaster, leave the details to the experts. Virtuoso Advisors have the connections to ensure you get exactly what you anticipate from your dream vacation.
If you don’t already have a Virtuoso travel advisor working for you, find one here.
Virtuoso is staying ahead of the curve when it comes to promoting luxury travel profesionals, by launching its own YouTube channel.
If you don’t know the benefits of an Advisor-planned vacation, now you can sit back and watch it unfold in front of your eyes.
Find out with the first four videos posted to VirtuosoTraveler, the network’s new YouTube channel. These powerful videos showcase the value of relying on the expertise of a Virtuoso travel advisor to create extraordinary travel experiences.
Defining Moments in Travel – an inspirational tour of the huge variety of experiences that create treasured memories for travelers and the Virtuoso Advisors who can deliver those travel dreams
- 20 Truths About Virtuoso Travel Advisors – emphasizes the benefits of a knowledgeable, connected Advisor in creating and customizing carefree and memorable journeys for their clients
Extraordinary Experiences Created by Virtuoso Travel Advisors – a discovery of the advantages a Virtuoso Advisor brings through connections, access and vision to clients’ travel experiences, whether they’re spa relaxation or kayaking across vast stretches of sea
The Ride of Your Life – showcases the energy and excitement of the Virgin Galactic space experience and Virtuoso’s exclusivity as the sales channel for the Americas. Includes cameos by Virgin Galactic’s Sir Richard Branson, Virtuoso Accredited Space Agents, Virtuoso CEO Matthew Upchurch and even California Governor Arnold Schwarzenegger.
Virtuoso CEO Matthew Upchurch is urging travel agents to identify the value they provide to clients – and communicate it clearly to shift perceptions and increase their compensation.
Upchurch made the comments in an interview with Agent@Home columnist and Azamara Cruise Line President Larry Pimentel. The interview was published in May’s issue. Click here to read the complete Agent@Home interview.
“There has been no significant repositioning of ourselves as professional travel advisors, as opposed to merely transactional agents. So clients are largely unaware of the great value that a professional travel consultant brings to their ultimate vacation experience,” Upchurch said. “And because most clients simply have little to no awareness of this, they have no way to assess the tremendous value we provide and, in turn, have no willingness to compensate us for it.”
Virtuoso is championing the perception shift from transactional agents to professional advisors. The network’s Agent to Advisor Leadership Group has been examining the value advisors provide at each step of the vacation planning and booking process.
“This major Virtuoso initiative has articulated that travel counselors’ value stems from a combination of factors: our guiding principles that drive our counsel, our background and expertise, our extraordinary relationships that provide access and opportunity for clients, our processes to match a travel experience with each client’s desires and our ongoing training and education,” Upchurch said.
Once advisors understand their customers’ visions for great travel experiences and identify their value in providing those, they can state their worth clearly and effectively to their clients. “Every time our clients discover the genuine value of a professional travel advisor, they’re more than willing to compensate fairly for that invaluable expertise and service,” said Upchurch. “As a result, we’re watching our bottom lines increase and our cash flow become more positive. So we urge all travel consultants to join in this reexamination of our profession’s value in today’s marketplace to reap similar benefits.”