The first-ever Virtuoso Week (formerly known as Travel Mart) shattered old records for attendance and relationship-building meetings, and drew the network together with a new focus on creating the ultimate client buying trip.
More than 3,900 people experienced the in-person benefits of being part of the network at Virtuoso Week August 11-17. The event was historic in several ways:
• The highest attendee total ever, breaking 2011’s previous high of more than 3,700
• The highest member advisor total – 1,859 – was up 11.5% from last year’s attendance, and every member region sent more attendees than last year
• The highest number of suppliers – 1,695 – up 6% from 2011
Advisors represented 427 agencies and suppliers were from 988 companies. Overall, 85 different countries were represented.
The number of advisor-supplier meetings also hit a new record high: an estimated 312,000 4-minute appointments, up from last year’s 265,000. The 10-minute sales meetings, in their second year, also proved popular, with an estimated 13,000 10-minute sales meetings taking place. The total estimated relationship-building that took place by attendees this year is an impressive 4,200,000 minutes – which equals eight years.
Additionally, Virtuoso Week made the national news when Peter Greenberg reported live from the Bellagio in Las Vegas for a report that appeared on CBS This Morning:
To find out more about Virtuoso, check out www.virtuoso.com.