Virtuoso logo: Luxury travel network

About Virtuoso

Virtuoso is the leading international travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises more than 1,000 travel agency partners with 20,000 elite travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa, and the Middle East. Virtuoso travel advisors draw upon first-hand experience and unparalleled connections to partner with clients to craft the perfect vacation. Travelers who work with a Virtuoso travel advisor get access to more than 1,800 of the world’s top hotels, cruise lines, tour operators, destination specialists, tourism boards, and more. They also enjoy exclusive products, VIP services, and privileged access.

Virtuoso’s luxury travel advisors are experts in creating unique experiences you can’t find online. Perhaps you’d like to make wine in one of Australia’s preeminent wine regions? Or have a drink with a member of one of Italy’s first families of fashion on the private terrace of their palace? Or be a part of Rio’s famed Samba Parade, singing and dancing in costume at the world’s biggest Carnival celebration?

Just as your financial advisor ensures your return on investment, your Virtuoso travel advisor ensures your Return on Life. Collaborate with a Virtuoso travel advisor to plan your vacations together and bring your travel dreams to life.

Virtuoso’s roots date back to 1951 when Allied Travel was established as a research and operations cooperative owned by carriage-trade agencies to provide independent and group travel. In 1986, Allied merged with Percival Tours, an upscale tour operator and founding member of the U.S. Tour Operators Association. In 1988 the company, then known as Allied Percival International, turned to marketing services and programs for independent luxury travel agencies. Later named API Travel Consultants, it rebranded as Virtuoso in 2000, and has since become the world’s leading luxury travel network.

To find a Virtuoso travel advisor or to learn more about the luxury travel network, visit

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About This Blog

Welcome to The Virtuoso Life, the blog for the Virtuoso network. Here you’ll learn how a luxury travel advisor can help you enjoy your most precious asset: your leisure time.

Since it began in 2009, this blog’s mission has been to give a face and voice to the excitement of luxury travel and the value of working with a Virtuoso travel advisor. Here you’ll discover enticing destinations, the latest luxury travel trends, and insider tips to help you plan your travel. You’ll also learn about the value a Virtuoso travel advisor can bring as your partner in the travel design process.

The posts on this blog are written by Virtuoso staff members and professional freelance writers. At present, we do not accept submissions from other sources.

We encourage comments on our posts and review all submitted comments. We will not approve select comments including the following:

  • Comments that overtly promote products, including non-Virtuoso travel partners
  • Comments with defamatory, threatening language
  • Comments that attack someone personally
  • Comments not related to the post
  • Spam or excessive linking (more than two)

Trackbacks are encouraged. To grab the correct permalink, click on the title of the article you’re linking to and copy it from the address line to ensure a proper ping occurs. Use of our content without a proper link is a violation of our copyright policy.

Writers for the blog are at times provided with discounted or complimentary luxury travel experiences. Those experiences may be featured in these posts. However, posts will portray those experiences accurately and honestly.