cnnHot on the heels of a recent TODAY Show appearance by Virtuoso CEO Matthew Upchurch, in which he espoused the importance of working with a travel advisor, two more media outlets have published articles on the value of using a travel advisor.

Last month, asked the question: When a traveler can compare prices on half a dozen websites simultaneously, enter a credit card number and hit submit, why would he use a travel agent?

What follows is a description of many travelers’ worst nightmare – the Costa Concordia disaster that happened earlier this year. However, as CNN reports, one family that was on the ship was safe at home within 48 hours thanks to their Virtuoso travel advisor.

The article details how the advisor helped the family from the time they reached land to the moment when they boarded a plane for home. It also discusses the common misconception that working with an advisor will cost travelers a lot more than booking their own travel.

“One of the biggest values of a good travel advisor,” Upchurch told, “is understanding what’s important to you and being able to provide options you hadn’t thought of.”

Click here to read the article.

Also in February, ran an extensive, 3-part series praising travel advisors. Written by travel journalist Larry Olmsted, who used his Virtuoso travel advisor for a trip to Africa, this story explains why travel advisors are far from obsolete in this age of online travel resources and booking engines.

As the articles note, travel agents have the insider access, expertise and connections to find the best travel options for any needs and budget; arrange unique experiences; and obtain discounts, upgrades and special amenities unavailable to individual travelers.  The articles also praised Virtuoso as the best place to find professional travel advisors.

Click on the links below to read the Forbes series:

Part 1

Part 2

Part 3

To find out more about what a Virtuoso Travel Advisor can do for you, click here.



  1. It’s interesting how we as the travel advisor community need to remind the public about the value of our services. But in this ‘do it yourself’ society, it’s just plain good marketing, even though sometimes I think it comes across as a bit self congratulatory. [and the bottom line is that for many people, we really do provide a huge benefit.]

    My favorite line is from young honeymooners who are always telling me that they’re never contacted a travel agent before. I try not to scare them, and it usually works.

  2. Hi, I do enjoy the way you have framed this specific issue plus it does. Thank you for this excellent piece and I really do agree with the idea.

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