Active travel: bicyclingWhat travel niche is growing at a rate of 65 percent a year?  If you guessed active travel, you’re right.  A study by the Adventure Travel Trade Association and The George Washington University also found that last year consumers spent upwards of $345 billion on active itineraries.

Customized Experiences

Virtuoso travel advisors and suppliers excel at customizing specialty travel experiences to the exact tastes of their travelers. “For art lovers, we can arrange visits to private galleries and artists’ showrooms along with one-on-one meetings with some of Africa’s foremost art authorities and artists,” explains Anna Pinto, executive director of Micato Safaris in New York, New York.

“A guest with epicurean interests might spend time in Kerala, India fishing for fresh Pearlspot from a private riverboat, then learn from a private chef how to cook the fish with traditional Kerala spices,” Pinto elaborates.  “A traveler who enjoys running marathons might spend time at the elite marathon training camps of Kenya with some of the world’s best competitive runners.”

Active Travel in Less-Visited Locales

Another luxury trend in the active travel segment is seeking out territory far off the beaten path. “One couple started with a Micato safari, then added gorilla trekking in Rwanda,” recounts Virtuoso travel advisor Honey Mistry.  “They are now planning a trip to Antarctica for 2015.”

Mistry says that small safari-style land-based trips into the Arctic are particularly hot, as well as small-ship river cruises to destinations such as Southeast Asia.

Active travel: hikingHow Virtuoso Can Help

Virtuoso’s large network of travel advisors and suppliers ensures that travelers will enjoy an adventure tailored for them by experts.

“If you haven’t been to the destination, you can be confident you have a partner who knows it in depth,” says Michelle Bemis, a Virtuoso travel consultant in McLean, Virginia. If you get a request, you have a partner who can help you.”

Looking to go on an active or specialty trip?  Visit to find an advisor who will be happy to help plan your dream adventure.



  1. We get guests of all types and lounging by the pool or on the beach are definitely popular activities here in Costa Rica. But, for the most part we find that our guests want to be active – out and about exploring our ecosystems on land and in the water. We’ve got people off all ages ziplining, riding horses, scuba diving and taking nature hikes in our protected areas.

Comments are closed.