The year of 2011 may mark the end of the “staycation” as travelers once again embrace the opportunity to explore the world. Advisors from luxury travel network Virtuoso® say their clientele increased travel purchases by 36 percent from 2009 to 2010, with luxury international leisure trips being the dominant choice. More than 90 percent of Virtuoso’s elite travel agency membership lent their insight to the 2011 Virtuoso Luxe Report, which tracks trends in travel destinations, comparisons to travel in 2010, and above all, forecasts the travel decisions and motivating factors of some of the most upscale travelers in the United States and Canada.

This year’s report shows international travel is slated to be the most popular type of trip in 2011, with 57 percent of respondents reporting clients reserving international trips of eight days or longer. To where will these international travelers be venturing? Italy, France and South Africa nabbed the three most popular international destinations for travelers in 2011, followed by Australia and Mexico. Vietnam took the front-running spot as the most popular emerging destination – a position previously occupied by India, which instead became the second most popular emerging destination; followed by China, the Galapagos Islands and Morocco.

For families traveling in 2011, Europe is also in position to be the most popular destination to tote family and loved ones, continuing to support data that international travel is on the rise. Italy and England were ranked the two most popular family travel destinations for this year. Also included were sunny trips to Hawaii and Costa Rica, followed by a northern trip to Alaska.

Interestingly, the survey reported that family and multi-generational travel is the biggest emerging travel trend for 2011. Additionally, the survey found that more and more travelers are including infants and toddlers in their trip planning. Of those booking travel, the top three motives influencing travel choices included: seeking authentic experiences in new destinations; rest and relaxation; and spending time or reconnecting with loved ones – further supporting the increase of family travel.

The Luxe Report also affirms the value that high-end travelers place on working with a professional travel advisor. When booking vacations, the Virtuoso survey found that the largest influences on consumers’ travel decisions are their travel consultant’s advice, word of mouth and travel publications. In this era of on-line marginalization, experience, knowledge and personalized service still emerge as the very things travelers value.

“The Luxe Report findings offer great insight into the mindset of the upscale traveler and predict the trends in luxury-focused, leisure travel for 2011,” said Virtuoso CEO Matthew D. Upchurch. “A strong return to international travel indicates a certain level of economic recovery, as does the increase in families traveling together. There is no better way to strengthen personal relationships and family ties than by creating memorable experiences together. A family vacation affords the perfect opportunity to discover a new destination and create bonds that will carry through generations.”

Advisors from Virtuoso member travel agencies were invited to take the survey in December 2010 and January 2011. Results were tabulated from more than 250 responses from the United States and Canada.

To read more about the key findings from the 2011 Virtuoso Luxe Report, click here:

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  1. Never would have taught that Vietnam would rise so high on destinations. Sure it is not the lists of fellows Finns here. Would like to travel there one day for sure.

  2. Great feedback. We have already noticed an increase in family and multi-generational travel as well as an increase in corporate travel. We expect the trend to continue!

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